1948 Kellogg's PEP Cereal (Basketball Only)

Black and white portrait of a man with glasses, curly hair, smiling slightly, shown in profile.
Sign about George Mikan, a legendary basketball player from DePaul University, describing his achievements and featuring a promotion for Kellogg's PEP cereal.

Back of 1948 Kellogg's PEP Goerge Mikan card

The 1948 Kellogg’s PEP Celebrities trading card set, designated F273-19, was produced by Kellogg’s as a promotional item for its Pep Cereal brand. Measuring 1-3/8 x 1-5/8 inches, these black-and-white cards featured a total of 42 celebrities including 5 baseball players. There is 1 basketball player George Mikan.  This is a true rookie given that it was released in 1948 like its Bowman counterpart.

The cards are unnumbered and unlabeled on the front, with identifying information, biographical details, and career statistics printed on the back. To further engage collectors, Kellogg’s also released a photo album specifically designed for storing the cards. Despite their small size and limited distribution, these vintage promotional cards remain collectible today, and are difficult to finding in high grades.

A vintage Kellogg's PEP Whole Wheat Flakes cereal box, a Kellogg's Ped photo album, and a photo album titled "Photo Album" with a collage of black-and-white photographs of people, featuring a man with a camera on the cover.

Front of Kellogg's PEP cereal box, and Pep cereal photo album (with shipping envelope)

A display of nine vintage black-and-white portrait photographs arranged in a grid on a dark background, each featuring a different person, some with military uniforms or accessories.

Sample PEP cereal photo album

Colorful vintage advertisement promoting the collection of real glossy photos of movie and sports stars in a photo album, featuring black-and-white photos of various celebrities, a hand pointing towards the photos, and text highlighting the features of the photo collection

Promotional piece for the 1948 Kellogg's PEP cereal cards.

Vintage Kellogg's PEP cereal box featuring whole wheat flakes, a rocket illustration with the text "WHIZ-ZOOM!" and promotional content for a photo album and charm bracelet kit.

Kellogg's PEP cereal box with Pep card inside.

Vintage Kellogg's PEP cereal advertisement featuring a woman holding a cereal box, with retro photos of radio and sports stars, and promotional text about collecting photos to win prizes.

1948 Kellogg's PEP Cereal Newspaper Ad